According to UNICEF, “Some 2.2 billion people around the world do not have safely managed* drinking water services“. Why? So much water is diverted to the consumer economy: Coke, Clothing and Consumer Electronics.

We all know consumerism is spiritually toxic. We all know that it’s more fulfilling to care for others. So why can't we do anything about it? Because these concepts just can't be sprinkled on top, they need to be baked into the DNA of society - as part of our submission to the Creator. And until they are integrated at the core of society, water will continue to be wasted on cola, clothing and consumer electronics.